Latest

Missed Signals. Delayed Moves. Why Traditional PMS is Costing You Opportunities

Missed Signals. Delayed Moves. Why Traditional PMS is Costing You Opportunities

Markets move fast. But your traditional PMS? Not so much. For investors handling ₹10L or more, delayed execution and missed rebalancing can quietly destroy alpha. And worse, most PMS clients never realise until it’s too late. Let’s break down how poor execution control in legacy PMS is hurting

The Hidden Gaps in Traditional PMS: What Wealthy Investors Should Know Before They Commit

The Hidden Gaps in Traditional PMS: What Wealthy Investors Should Know Before They Commit

The ₹10 Lakh Problem No One Talks About Ramesh, a successful entrepreneur, handed over ₹50 lakhs to a well-known PMS. Five months in, he still had no idea how his portfolio was performing. No real-time dashboard. No execution updates. No idea why a certain trade was made. This isn’t

Emotion Kills Trades. Firefly Doesn’t Feel

Emotion Kills Trades. Firefly Doesn’t Feel

The Real Enemy of Trading? Emotion. From seasoned traders to high-net-worth individuals, there’s one invisible force that silently destroys profits: emotion. It whispers: “It will bounce back.” “Let me hold it just a bit longer.” “I can recover this loss today.” In reality, these thoughts often lead to poor

How an HNI Grew ₹1 Cr to ₹1.5 Cr With Firefly in Less Than a Year

How an HNI Grew ₹1 Cr to ₹1.5 Cr With Firefly in Less Than a Year

Introduction: A Common HNI Challenge Not all HNIs want to trade actively. But most want returns that outperform fixed income without taking irrational risks. This was exactly the case with one of our early Firefly clients — a Mumbai-based HNI with ₹1 Cr in idle capital and zero time to stare

How One Mutual Fund Distributor Improved Client Retention with Firefly

How One Mutual Fund Distributor Improved Client Retention with Firefly

The Emotional Exit Problem Amit Verma, a mutual fund distributor in Hyderabad, managed over ₹4 Cr in client assets across SIPs and a small group of active F&O traders. While his SIP clients were stable, his options clients were a different story. “Even one red candle would make

From Panic to Precision – How an Options Seller Found Consistency with Firefly

From Panic to Precision – How an Options Seller Found Consistency with Firefly

Introduction: The Stress of Uncertainty Meet Rajesh, a full-time options seller managing a ₹25L portfolio. Like many retail and HNI traders, his biggest enemy wasn’t the market — it was himself. Every day came with doubt: * Is this the right strike? * What if volatility spikes? * Should I exit early? By

How One Sub-Broker Scaled to ₹10 Cr AUM Using Firefly’s Algo Discipline

How One Sub-Broker Scaled to ₹10 Cr AUM Using Firefly’s Algo Discipline

Introduction: A Familiar Challenge Vikram Patel, a sub-broker from Pune, had been managing capital for a small but loyal group of clients. With around ₹12L in active funds, his days were dominated by emotional decisions, unpredictable returns, and the constant pressure to manually watch markets. He wasn’t alone. Many